A New Era for Bonhams at Monterey Car Week 2026
Bonhams|Cars has signed a multi-year agreement with WeatherTech Raceway Laguna Seca, announcing that the track will become the new home for its annual Monterey Car Week auction. The move extends a 15-year partnership between Bonhams and the iconic raceway and integrates the sale directly into the Rolex Monterey Motorsports Reunion – one of the most prestigious events of the week.
The 2026 Bonhams|Cars Monterey auction will take place on August 13, with vehicle previews opening on August 11 – 12 during the pre-reunion weekend that kicks off Car Week festivities.
Integration with the Rolex Monterey Motorsports Reunion
Recently named Motorsports Event of the Year at the 2025 International Historic Motoring Awards, the Rolex Monterey Motorsports Reunion at Laguna Seca remains a highlight of the global historic racing calendar. By relocating to the raceway, Bonhams|Cars strengthens the connection between classic motorsport and collector car culture, offering enthusiasts the chance to both buy and experience iconic machines in motion.
A Strategic Move for Growth
Bonhams|Cars Global Managing Director Whitney Maxwell described the move as “an exciting new chapter” for the company’s flagship U.S. sale:
"WeatherTech Raceway Laguna Seca is an outstanding venue that has seen significant investment in recent years and gives us almost limitless space to grow and develop our sale as the quality and volume of cars we consign continues to evolve."
Laguna Seca Welcomes a Premier Auction Partner
WeatherTech Raceway President and General Manager Mel Harder shared that enthusiasm, noting:
“Bonhams|Cars’ unparalleled heritage in the collector car market enhances the experience for our fans and participants… bringing world-class auctions to the iconic setting of Laguna Seca.”
The partnership continues Bonhams|Cars’ involvement with the Rolex Monterey Motorsports Reunion, where it has supported the Drivers Lounge and trackside activations since 2011.
A Historic Venue Change After 29 Years
This move marks a significant milestone – the first new venue for the Bonhams|Cars Monterey Car Week sale in nearly three decades. After 29 years hosted at The Quail, A Motorsports Gathering, the auction now transitions to a site that seamlessly unites the worlds of collecting and competition.
With expanded space, world-class racing, and unmatched automotive heritage, WeatherTech Raceway Laguna Seca offers an ideal stage for Bonhams|Cars to elevate its Monterey presence.