What Were the Broad Arrow Zurich Auction Results?
Broad Arrow‘s Zurich auction on November 7, 2026, generated CHF24,723,338 in sales and a reported 80% sell-through rate, including memorabilia lots. Held at the Dolder Grand, the sale was led by a Ferrari LaFerrari at CHF5,856,250. All disclosed prices include buyer’s premiums, and the results incorporate immediate post-auction transactions.
Modern supercars commanded the highest prices, but buyers remained selective. The results reflected a collector-car market increasingly divided by model, specification and provenance, with several leading entries struggling to meet expectations.
What Were the Top Five Cars Sold at Broad Arrow Zurich?
- 2015 Ferrari LaFerrari – CHF5,856,250
- 2009 Mercedes-Benz SLR McLaren Stirling Moss – Undisclosed
- 2012 Bugatti Veyron 16.4 Grand Sport Vitesse – CHF2,368,750
- 2017 Ferrari F12tdf – CHF1,547,500
- 2019 McLaren Senna – CHF1,131,250
The above ranking follows Broad Arrow’s official order, which includes the undisclosed Stirling Moss transaction. Among publicly disclosed prices, the 1955 Mercedes-Benz 300 SL Gullwing ranked fifth at CHF1.1 million, behind the McLaren Senna.
1. 2015 Ferrari LaFerrari: CHF5,856,250
The top-selling car at Broad Arrow Zurich was a Bianco Fuji Ferrari LaFerrari showing just 92 kilometers. Its exceptionally low mileage, distinctive specification and recently replaced high-voltage battery supported a result within its CHF5.5 million–7.5 million estimate.
The sale reinforced demand for exceptional modern Ferraris without establishing a new benchmark. Against a year of headline-making exotic-car prices, this was a strong but measured result: buyers paid for rarity and preservation rather than bidding beyond expectations.
2. 2009 Mercedes-Benz SLR McLaren Stirling Moss: Price Undisclosed
Broad Arrow ranked the SLR McLaren Stirling Moss second among its Zurich auction results, although its post-auction sale price was not disclosed. The one-owner example had covered 13,410 kilometers, participated in three Mille Miglia events and carried a CHF2.5 million–3 million estimate.
Its failure to sell during the auction illustrated the limits of enthusiasm for rare modern supercars. A subsequent deal confirmed buyer interest, but the confidential price prevents a meaningful judgment about its performance against either its estimate or the wider collector-car market.
3. 2012 Bugatti Veyron Grand Sport Vitesse: CHF2,368,750
Displayed at the 2012 Geneva Motor Show for the Vitesse’s introduction, this Bugatti brought notable launch provenance. Nevertheless, its premium-inclusive price finished CHF231,250 below the CHF2.6 million low estimate.
That was a restrained outcome in a market where modern hypercars have attracted substantial attention. The Veyron demonstrated that historical significance and extraordinary performance don’t automatically translate into estimate-beating auction results.
4. 2017 Ferrari F12tdf: CHF1,547,500
The Ferrari F12tdf provided one of the clearest successes of the Zurich sale. Finished in special-order matte Alluminio Opaco, with extensive carbon-fiber detailing and 13,601 kilometers recorded, it exceeded its CHF1.5 million upper estimate by CHF47,500, including premium.
It was the only automobile sold on auction day to surpass its high estimate on that basis. Its performance aligned with demand for distinctive modern Ferraris, while showing that an appealing specification and documented maintenance can attract competition even without delivery-level mileage.
5. 2019 McLaren Senna: CHF1,131,250
McLaren Senna number 181 of 500 combined just 131 kilometers with more than CHF40,000 in options. It sold slightly above the lower end of its CHF1.1 million–1.4 million estimate.
The result was solid rather than spectacular. In contrast to the F12tdf, the Senna’s barely used condition did not produce estimate-beating bidding – a useful distinction within a modern-supercar market that rewards individual cars unevenly.
How Did Broad Arrow Zurich Sales Compare With Estimates?
Of the 56 automobiles sold on auction day, 35 finished below their low estimates, even including premiums. The Ferrari F12tdf was the only automobile sold that day to exceed its high estimate on a premium-inclusive basis.
The LaFerrari finished within its estimate range, the McLaren Senna narrowly cleared its lower estimate, and the Bugatti Veyron Vitesse fell short of its low estimate. Together, those results showed that headline prices did not translate into uniformly aggressive bidding.
What Was the Broad Arrow Zurich Sell-Through Rate?
Broad Arrow reported an 80% sell-through rate, including non-car lots. Including after-the-block sales, the car-only sell-through rate was about 72%.
The CHF24.7 million total exceeded the previous edition’s approximately CHF22 million, but the reported sell-through rate declined from 87% to 80%. Higher total sales therefore did not mean a greater proportion of lots found buyers.
What Do the Broad Arrow Auction Results Reveal About the Collector-Car Market?
The Broad Arrow auction results pointed to selective demand rather than across-the-board strength. Exceptional modern Ferraris attracted strong prices, but rarity alone did not remove buyers’ price discipline.
Hagerty’s November market update found 57% of tracked vehicles unchanged in value over the quarter, with 21% appreciating and 22% declining. Zurich reflected that uneven setting: modern supercars supplied the biggest numbers, while individual specification, condition and pricing expectations shaped the outcome.