Updates on Dodge Direct Connection and More

The new Dodge Power Brokers dealer network will officially open on March 9, 2022 and will be the exclusive source for Direct Connection parts. Dodge Power Brokers dealerships will be equipped with staff trained in delivering performance-focused customer experiences. Dealerships will have to meet a specific set of standards regarding knowledge and expertise in Dodge vehicles as well as high-performance parts and installation to become part of the Dodge Power Brokers network. Training for this exciting development is underway.

Additionally Dodge’s Direct Connection performance parts will be available for purchase online the same day the Power Brokers network of dealerships goes live – March 9, 2022. Customers will be able to order Direct Connection parts in the Direct Connection eStore, but for purists there will also be a print version of the catalog available. This includes more than 200 new parts such as stage kits and race-ready kits for the Dodge Challenger Mopar Drag Pak.

Chief Donut Maker - How much money?!

In addition to the Power Brokers and Direct Connection parts that we’ve covered previously, Dodge is kicking off their search for a “Chief Donut Maker” brand ambassador on January 20, 2022. Alongside that, the winners of Operation 25/8 are expected to be announced by the end of the month. The Chief Donut Maker will receive business cards with that title, Dodge clothing, a high-performance Dodge “company car” plus a salary of $150,000. Anyone else getting the urge to apply for this gig?

Dodge Never Lift - That's a lot all at once!

The sixth garage door of the Never Lift campaign was “opened” with the announcement that Dodge is teaming up with Tony Stewart Racing and be the primary sponsor for Top Fuel driver Leah Pruett as well as three-time Funny Car World Champion Matt Hagan for Tony Stewart Racing’s inaugural 2022 NHRA Camping World Drag Racing Series campaign.

“It’s a new year, and Dodge isn’t letting up one bit,” said Tim Kuniskis, Dodge Brand Chief Executive Officer – Stellantis. “The Direct Connection Tech Line has been blowing up with questions on Stage Kit compatibility and timing, so we have attached a grid to help answer many of those questions. There is much more to come from the Never Lift plan — keep following along at DodgeGarage.com.”