Broad Arrow Becomes Official Auction Partner of The Quail, A Motorsports Gathering
Broad Arrow Auctions has announced a new multi-year partnership with The Quail, A Motorsports Gathering, cementing its position as a top-tier player in the collector car world. Beginning in 2026, Broad Arrow will be the official auction partner for The Quail, one of the most prestigious automotive and lifestyle events during Monterey Car Week.
The inaugural Broad Arrow The Quail auction will take place August 13-14, 2026, at The Quail Golf Club in Carmel, California. Over two days, Broad Arrow plans to offer around 175 hand-selected collector cars – from prewar classics and motorsport legends to rare supercars and emerging modern collectibles. The main auction event will unfold on Friday, August 14, during the 23rd edition of The Quail, A Motorsports Gathering.
A Showcase of Automotive Excellence
This year’s Quail will feature four spotlight classes: 100th Anniversary of Route 66, Lamborghini Diablo, Legacy of Japanese GTs, and Ferrari F40. Alongside these displays, The Quail will continue its blend of world-class cars, gourmet cuisine, and luxury hospitality – hallmarks that make it a highlight of Monterey Car Week 2026.
Kenneth Ahn, President of Broad Arrow, said, “It’s an absolute honor for Broad Arrow to announce this partnership with The Quail. The collaboration brings together two best-in-class organizations that share a passion for exceptional hospitality and the celebration of automotive culture.”
A Rapidly Rising Auction Powerhouse
The announcement builds on a record-setting year in 2025 for Broad Arrow Auctions, part of Broad Arrow Group and Hagerty’s portfolio of automotive experiences. The company achieved $624 million in total transactions, representing 97% growth over 2024, and set 11 world-record auction prices while expanding into new European markets.
Ahn added, “Since our first auction in 2022 at the Monterey Jet Center, Broad Arrow has experienced remarkable growth. Joining forces with The Quail allows us to deliver an even more elevated experience for collectors and enthusiasts during Monterey Car Week.”
The Week Begins with Motorlux
Before The Quail event, Broad Arrow will also continue its role at Motorlux, the official kickoff to Monterey Car Week, taking place Wednesday, August 12, 2026. Select vehicles from The Quail auction lineup will be previewed for attendees at the Monterey Jet Center, surrounded by Michelin-starred cuisine, fine wine, and curated displays of rare automobiles and aircraft.
With this new partnership, Broad Arrow reinforces its status as one of the fastest-growing and most respected names in the collector car auction scene – offering consignors and bidders a refined, world-class experience at the center of Monterey Car Week.