Ferrari F50 Leads Broad Arrow Las Vegas Auction
Broad Arrow‘s second Las Vegas auction generated $92.8 million, led by a 1997 Ferrari F50 that sold for $18,705,000, establishing a new public-auction record for the model. Held at Wynn Las Vegas on October 31, 2026, in partnership with Concours at Wynn Las Vegas, the sale found buyers for 64 of 84 lots, producing a reported 76% sell-through rate.
Broad Arrow described the October 31 sale result as the highest-grossing collector-car auction ever held in Las Vegas, with Ferrari taking the first four positions and five places among the top ten.
The headline Ferrari was distinguished as much by what it had not done as by its performance credentials: chassis 107165 had traveled just 106 miles. The 334th of 349 F50s built, it was delivered new through Maranello Sales in the United Kingdom and presented in Rosso Corsa over Nero leather with red seat inserts. Its 4.7L V12 and gated six-speed manual transmission represented the analog end of a Ferrari lineup that also included much newer hybrid machinery.
The accompanying equipment strengthened its preservation credentials, including the removable hardtop and flight case, three-piece Schedoni luggage set, J.P. Tod’s driving shoes and factory tools. Those details mattered for a car offered less as a regularly exercised supercar than as a remarkably complete surviving example of Ferrari’s 1990s flagship.
Its $18,705,000 result exceeded the previous F50 auction record of $14,575,000, established at Mecum Monterey in August 2026, by $4,130,000. Nevertheless, the $17 million hammer price remained below Broad Arrow’s published expectation of more than $20 million – an important qualification to an otherwise emphatic record. A new model benchmark and a result below expectations can coexist, as this F50 demonstrated.
Only $165,000 separated the F50 from the auction’s runner-up, a 2025 Ferrari Daytona SP3 that brought $18,540,000. Offered by its original owner with just 81 miles, the SP3 combined Verde Francesca paint with a two-tone Nero Alcantara and Mustard Aunde Jeans interior. Its unusual Tailor Made specification provided a distinctly different attraction from the red, near-unused F50.
Broad Arrow identified the SP3 result as a world auction record for a non-charity example, a qualification that should remain attached to the claim. Its $16.85 million hammer price was within the $16 million–$18 million estimate while the premium-inclusive total beat the upper range of Broad Arrow’s estimate.
Together, the F50 and Daytona SP3 contributed $37,245,000, approximately 40% of the entire auction total – a striking concentration of value in just two cars.
LaFerrari and Enzo Follow
A 2014 Ferrari LaFerrari secured third place at $8,805,000, another model auction record reported by Broad Arrow. That claim concerns the LaFerrari coupe, rather than the separate, more valuable Aperta variant.
Fourth place went to a 2003 Ferrari Enzo at $6,550,000. This was a different proposition from the delivery-mileage headliners: chassis 131631 had accumulated more than 17,000 miles and carried a documented history that included a Ferrari-installed replacement engine, repaired damage and subsequent refinishing. Its Classiche certification and recent servicing formed part of Broad Arrow’s presentation of the car as an Enzo to drive, rather than simply preserve.
The Enzo hammered at $5.95 million, putting its final price within the pre-auction estimate of $6.5 million–$8.5 million. Its mileage and history are essential context when considering the result alongside prices paid for more original, minimally used examples.
Ferrari Strength Beyond Flagships
The Ferrari results extended well beyond the four leading cars: a 2011 Ferrari 599 SA Aperta sold for $4,350,000, making it the auction’s sixth-highest sale. Further seven-figure transactions included a 2015 Ferrari 458 Speciale A at $1,600,000 and a 2001 Ferrari 550 Barchetta Pininfarina at $1,160,000.
A Giallo Modena 2019 Ferrari 488 Pista achieved $1,297,500, while a 2018 Ferrari 488 GTB brought $390,000. Broad Arrow reported both as new auction records for their respective models. Those results gave the Ferrari story depth beyond the eight-figure cars, although they should not obscure the outsized contribution of the two leading lots.
Beyond Maranello
The highest-priced non-Ferrari was a 2023 Bugatti Chiron Super Sport at $4,570,000, followed among modern performance highlights by a 2015 McLaren P1 GTR by Lanzante at $3,415,000 and a 2019 Koenigsegg Regera at $2,645,000. Broad Arrow reported the McLaren result as another of the ten auction records established during the sale.
Older machinery also retained a place near the top: a 1955 Mercedes-Benz 300 SL Gullwing sold for $1,930,000, while a 1934 Mercedes-Benz 500 K, wearing later Spezial Roadster-style coachwork, brought $1,765,000. The latter was a rebodied car, not an original factory-bodied Spezial Roadster – a significant distinction when interpreting its price.
Bigger Business, Lower Sell-Through
The contrast with Broad Arrow’s inaugural Las Vegas auction, held on October 31, 2025, was substantial: that entire sale totaled $13,716,840 with an 82% sell-through rate. Its most expensive car was a 2010 Bugatti Veyron EB 16.4 Coupe at $2,205,000, while the leading Ferrari was the 2017 F12berlinetta 70th Anniversary Edition “The Ingrid” at $665,000.
Las Vegas 2025 | Las Vegas 2026 | |
|---|---|---|
Total sales | $13,716,840 | $92.8 million |
Sell-through rate | 82% | 76% |
Highest sale | 2010 Bugatti Veyron EB 16.4 Coupe – $2,205,000 | 1997 Ferrari F50 – $18,705,000 |
The 2026 sales total was approximately 6.8 times that of the previous year, but the reported sell-through rate declined by 6%. Both the F50 or Daytona SP3 individually brought more than the entire 2025 auction’s sales – a useful illustration of how dramatically the value of the consignments had changed.
There was a larger bidding audience, too: Broad Arrow reported a 63% increase in registered bidders over 2025, with 35% participating in one of its auctions for the first time. Yet the lower clearance rate and below-estimate hammer prices for several headline Ferraris argue against reading the total as evidence of indiscriminate buying. The year-over-year increase mainly demonstrates the impact of a much more valuable catalog of cars on offer, not a like-for-like measure of collector-car appreciation.