Broad Arrow Auctions at Villa d'Este
Broad Arrow Auctions announced a new partnership with BMW AG that will see them become the official auction of the Concorso d’Eleganza Villa d’Este beginning in May of 2025. This will be Broad Arrow’s European auction debut off the back of a successful 2024 with strong results from the Monterey Jet Center Auction and The Amelia Auction.
Broad Arrow Auctions is anticipating upwards of 70 of the finest and most significant classic and collector cars to cross their auction block alongside Lake Como on Saturday, May 24, 2025 at Villa Erba.
Concorso d'Eleganza Villa d'Este
The Concorso d’Eleganza Villa d’Este is an annual gathering that takes place on the shores of Lake Como in Italy. This prestigious event was first held in 1929, initially to highlight the latest advancements in automotive design and engineering.
Over the years, the Concorso has evolved from its early days as a showcase for innovative designs and skilled craftsmanship. Although it continued sporadically until the mid-20th century, the event eventually ceased after 1949 before a collaboration between BMW Group and the Grand Hotel Villa d’Este lead to its revival in 1995. Since then, it has grown into a celebration of automotive heritage, featuring not just classic cars but also concept vehicles and motorcycles. Each year, carefully selected classic and collector cars compete for prestigious awards, including the coveted “Best of Show” prize.
Today, the Concorso d’Eleganza Villa d’Este is known for its unique blend of historical sophistication, breathtaking lakefront scenery, and dedication to the artistry of motoring. It attracts collectors and enthusiasts from around the world who come to appreciate the beauty and craftsmanship of these iconic machines which should make for a perfect setting for the newest sale from Broad Arrow Auctions.